When I first started helping local businesses improve their online visibility, I stumbled upon a problem that many business owners didn’t even realize they had: choosing the right categories for their Google My Business (GMB) listing.
Back then, I assumed this was a straightforward task. You pick the category that best describes your business, right? Well, not exactly. As I dug deeper into the world of SEO and local search optimization, I realized how much of an edge you could gain by analyzing your competitors’ GMB categories.
It’s a small detail, but one that can make a massive difference in how often your business appears in local searches.
Today, I want to share everything I’ve learned about finding and analyzing competitors’ GMB categories, why it matters, and how you can use this information to improve your local SEO strategy. Let’s dive in.
Why GMB Categories Matter
Before we get into the “how,” let’s talk about the “why.” Your Google My Business category tells Google what your business is all about.
This helps Google decide when your business should appear in local search results. For instance, if you own a pizzeria, choosing “Pizza Restaurant” as your primary category ensures you’re showing up for people searching for pizza in your area.
But here’s the kicker: Google has over 4,000 GMB categories. If you don’t pick the right ones—or if you overlook categories your competitors are using—you’re leaving potential customers on the table. By understanding what categories your competitors are using, you can:
- Identify overlooked opportunities.
- Optimize your listing for better visibility.
- Stay competitive in your local market.
Step-by-Step Guide to Finding Competitors’ GMB Categories
Now, let’s break down the exact steps you can take to uncover the categories your competitors are using. This is a game-changing process I wish someone had taught me when I first started.
Step 1: Identify Your Competitors
Start by identifying the top competitors in your area. These should be businesses that:
- Offer similar products or services as you.
- Rank well in local search results for your target keywords.
To do this, search for terms like “[pizza near me]” or “[SEO services in New York]” in Google. Take note of the top-ranking businesses in the local map pack (the section that shows a map with business listings).
Step 2: Use Tools to Analyze GMB Categories
The easiest way to uncover your competitors’ GMB categories is by using tools specifically designed for local SEO analysis. Here are a few options:
- GMB Everywhere: This browser extension lets you see the primary category of any GMB listing directly in search results. It also offers additional data like reviews, ratings, and more.
- PlePer: PlePer’s Free Tools include a GMB category explorer, which allows you to analyze competitors’ primary and secondary categories.
- LocalFalcon: This tool is great for overall GMB optimization, including category research and keyword insights.
Most of these tools have free or affordable options, so you don’t have to break the bank to get started.
Step 3: Manually Check Categories (Optional but Effective)
If you prefer a manual approach, you can find a competitor’s primary category by:
- Searching for their business on Google Maps.
- Clicking on their listing to open the full profile.
- Checking the category listed just below their business name.
For example, if you see “Italian Restaurant” listed under the competitor’s name, that’s their primary category.
Unfortunately, Google doesn’t display secondary categories publicly, which is why using tools like GMB Everywhere can save you time and give you a complete picture.
Step 4: Analyze the Data
Once you’ve gathered the categories your competitors are using, it’s time to analyze the data. Ask yourself:
Are there any categories my competitors are using that I’m not?
For instance, if you own a pizzeria and your competitor uses both “Pizza Restaurant” and “Italian Restaurant,” you might want to add “Italian Restaurant” as a secondary category.
Which categories seem to perform best in my area?
If multiple competitors are using a specific category and ranking well, it’s likely an important one for your industry.
Am I missing niche categories?
Sometimes, competitors use niche categories that you might not have considered. For example, a gym might use “Yoga Studio” or “Personal Trainer” as secondary categories to target specific audiences.
Step 5: Update Your GMB Listing
Now that you have a clear understanding of what works in your market, update your GMB categories. Keep these tips in mind:
- Choose one primary category: This should be the category that best represents your main product or service.
- Add up to nine secondary categories: These can include additional services or specialties your business offers.
- Don’t overdo it: Stick to categories that are directly relevant to your business. Irrelevant categories can confuse customers and harm your ranking.
Hidden Gems of Advice
Here’s what I wish someone had told me earlier about GMB categories:
- Google Updates Categories Regularly: Categories are constantly being added, removed, or updated. Make it a habit to review your categories every 6-12 months.
- Competitor Categories Aren’t Always Perfect: Just because a competitor uses a certain category doesn’t mean it’s the best choice. Use your judgment and test different combinations to see what works for you.
- Leverage Reviews for Category Ideas: Look at the reviews of top competitors. Customers often mention services or products that could inspire additional category ideas.
- Local SEO is Dynamic: What works in one city or industry might not work in another. Always tailor your strategy to your specific market.
Did You Know?
Here’s a surprising fact: According to BrightLocal, businesses that optimize their GMB categories can see up to a 20% increase in local search visibility. That’s a significant boost, especially if you’re in a competitive industry.
Also, did you know that secondary categories can influence the types of queries your business shows up for, even if they’re not your primary focus?
For example, a bakery with “Coffee Shop” as a secondary category might appear in searches for coffee near me. Small tweaks like this can have a big impact on your overall visibility.
Recap: Key Takeaways
For those who like a quick review, here’s a summary of the process:
- Identify Competitors: Search for local businesses ranking well in your niche.
- Use Tools: Leverage tools like GMB Everywhere or PlePer to uncover competitors’ categories.
- Analyze Data: Look for patterns, missed opportunities, and high-performing categories.
- Update Your Listing: Optimize your GMB profile with the most relevant primary and secondary categories.
- Review Regularly: Stay updated on category changes and trends in your market.
Let’s Hear From You
What’s been your biggest challenge with Google My Business categories? Have you found any strategies or tools that work particularly well for you?
I’d love to hear your thoughts and experiences. Drop a comment below or reach out to me directly at Sahadat Connect Contact page. Let’s connect and grow together!